Lucy's Marketing Blog

https://www.pepsico.com/our-stories/story/from-potato-to-chip-the-next-chapter-of-lays I was drawn to this article about Lay's major brand redesign because I was curious on how classic companies such as Lay's can still stay relevant with the ever-changing time s, while staying true to themselves as a brand. When people think of potato chips, Lay's is one of the most iconic brands and has been for decades. I was fascinated by how Lay's used branding and product storytelling to reinvent themselves.   Summary      Lay's, the #1 potato chip brand in the world, has recently launched its biggest brand redesign. This is the first time this classic brand has rebranded in nearly 100 years. They rebranded the classic Lay's look and modernized it while showing how their potatoes are locally sourced from family farms .   This article showcases the transparency Lay’s created with its customers. They want consumers t o know that every one of their chips begins on...