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Social Listening: Drunk Elephant

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    I have always been fascinated by skin care and beauty brands. When I was younger I would always go into my moms bathroom and try all of the products she had. My love for beauty products and brands has carried into my adult life. I think it is fascinating how skincare brands can build such strong and loyal communities by putting out products that truly work. Drunk Elephant has been one of the most remarkable brands for that. I remember when this brand first appeared in stores such as Sephora and Ulta. I was drawn to this brand because of their colorful packaging and “clean beauty” promise. I started using a few of their products and I truly enjoyed the way they made me feel, and I loved what the brand was selling. It was selling confidence in transparency and self-care. However, recently I have noticed a shift on social media in how people are talking about the brand. My social media feeds went from influencers raving about Drunk Elephants products to frustrated customers. ...
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About Me !

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 Hi! My name is Lucy Louden I am a junior at OSU and I am dual enrolled at LBCC.  I enrolled in this course to have a smaller class size than the one offered at OSU. I am a marketing major, and I am excited to take this class and learn more about marketing. I am most excited to learn about digital marketing and how we can utilize it the most. I am from Central Oregon and love being outdoors. Growing up there I had the opportunity to do many outdoor activities. I especially love water skiing and snow skiing. 
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Marketing In The News: Lays ReBrand

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https://www.pepsico.com/our-stories/story/from-potato-to-chip-the-next-chapter-of-lays I was drawn to this article about Lay's major brand redesign because I was curious on how classic companies such as Lay's can still stay relevant with the ever-changing time s, while staying true to themselves as a brand. When people think of potato chips, Lay's is one of the most iconic brands and has been for decades. I was fascinated by how Lay's used branding and product storytelling to reinvent themselves.   Summary      Lay's, the #1 potato chip brand in the world, has recently launched its biggest brand redesign. This is the first time this classic brand has rebranded in nearly 100 years. They rebranded the classic Lay's look and modernized it while showing how their potatoes are locally sourced from family farms .   This article showcases the transparency Lay’s created with its customers. They want consumers t o know that every one of their chips begins on...
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